Outdated website guide
Most small business websites do not go out of date all at once. Hours change, services shift, photos get old, and the site quietly stops matching the business it is supposed to represent. By the time it is obvious, customers have already made decisions based on what they found.
What matters
These are the details we would look at before deciding whether the site needs a new build, a rebuild, a focused refresh, or a smaller round of updates.
01
Content
Hours, menus, service lists, team details, photos, and pricing notes drift faster than people expect. When the site shows old hours or a menu that no longer exists, customers act on wrong information or lose confidence and look elsewhere.
02
Mobile
A website that looked fine several years ago may be hard to read, hard to navigate, and hard to use on a phone today. Buttons too small to tap, text that runs off the screen, and forms that break on mobile all push people toward a competitor who is easier to use in the moment.
03
Design
Customers form an impression quickly. A dated layout, generic stock photos, or a color scheme that no longer matches the business can create doubt before anyone reads a word. That doubt is hard to recover from when competitors look more current.
04
Customer paths
If a customer has to hunt for the phone number, the form does not work, the booking link is broken, or the address is wrong, they often give up. Every broken path is a potential customer who moved on.
Related paths
Use these pages to move from general guidance into a specific example, service, review, or care path.
Send the current URL and what feels off. We will look at what customers actually see and suggest the smallest practical fix.