Website checklist
A useful small business website does not need to be huge. Whether it is a custom website or a focused refresh, it needs to answer the obvious questions, show real hours, services, photos, and next steps, work well on phones, and make the next action easy.
What matters
These are the details we would look at before deciding whether the site needs a new build, a rebuild, a focused refresh, or a smaller round of updates.
01
First impression
The first screen should make the business type, location or service area, and main customer action clear. This is where many small business websites lose people before the rest of the page has a chance to help.
02
Services
Customers should not need to guess whether you handle the job they have in mind. Strong service pages and homepage sections use plain names, useful details, and enough context to help people decide.
03
Business details
Reviews, photos, certifications, team details, finished work, hours, and current contact information all show that the site reflects the real business today.
04
Quality
Search value and customer experience overlap. The site should load quickly, resize cleanly, use meaningful headings, include useful metadata, and stay readable for people using phones, keyboards, and assistive technology.
05
Care
A good checklist includes what happens after launch. Website maintenance, website support, one-off updates, seasonal content, new photos, and service changes keep the website aligned with the business.
Related paths
Use these pages to move from general guidance into a specific example, service, review, or care path.
Use a Site Review when you want the checklist applied to your current website.
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Starter sites are for owners who need a clear new site without overbuilding.
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Site Care handles website updates, maintenance, and support after launch.
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Send the current URL and what feels off. We will separate the urgent fixes from the nice-to-haves and suggest the smallest practical next step.